Rumor has it that Hulu is going to start charging for content, as early as 2010. As well they should. TV is a product, entertainment no less, that people should pay for. And I can buy that a couple 15-30 second commercials per episode are not going to recoup the cost of making high-budget TV. True, shows make money in other places, in fact I could see hulu increasing DVD revenues as many users will want to own the box set.